THE ERA OF ATHLEISURE
I hope that each and every one of you had a WONDERFUL Easter weekend. If you indulged in some delicious food and Easter eggs do not feel guilty! Before you know it you’ll be back into your daily routine and the evidence of Easter will all be gone (until next year) Hehe!
On a quick note, I know that I have been quiet over the last two weeks. For those of you who follow me on my social media pages, you will know that myself and my hubby were travelling in beautiful Mauritius (blog coming on this AMAZING destination SOON).
Today I am REALLY excited to tell you a little bit about Athleisure, the buzzword that is on everyone’s lips in the apparel industry right now. Did you know that activewear is currently the fastest growing fashion market and it’s never been cooler to be seen looking like you are working out? The Athleisure trend is taking the world by storm EVEN Chanel showcased sneakers down their runway a few months ago!
Before my travels began you will remember that I posted this little teaser for all of you…It’s ALMOST time to reveal this EXCITING competition exclusively for all Healthy Girl followers… BUT! Let’s dive a little deeper into the HOT Athleisure trend. The industry is currently seeing the “casualisation” of fashion paired with a major sports influence. The main reasons for this are that people are embracing healthier lifestyles, we are all constantly on the go and life seems to get busier by the day ultimately resulting in a need for both comfort and style. Thanks to celebs like Rihanna, Beyonce and Kanye Athleisure is trending HARD and your gym clothes can now be used as a fashion statement. Effortlessly chic, stylish, sexy and most importantly comfortable. It’s the MUST have look!
The GOOD news is that you can all get your Athleisure fix from Cotton On Body. YAY! They have created their own sporty chic range called AthFash to make sure that we can all look on point in one of the hottest trends! You are invited to combine workout wear with fashion. All AthFash pieces can be worn anywhere and everywhere, from “gym to street” whether it be to your favourite yoga class or brunch with your girlfriends! Below are a couple of my favourite items that you can buy in store now!
HEALTHY GIRL LOVES:
TOTES obsessed with these gym trackies! The slim leg fit and wide waist belt take you from studio to street in seconds. Perfectly paired with kicks, wedge sneakers or a gorgeous heel to dress it up!
NOW! For the BEST part! One LUCKY Healthy Girl follower stands a chance to be the WINNER of a R500 Cotton On Body (AthFash) voucher! YAAAAAAAY! All you have to do is like and tag your friends in my Healthy Girl AthFash photo that is now posted up on my social media pages! The winner will be announced in a few days. Please note that this competition is for South African followers only.