PUMA Velvet Rope Collection
And one day she discovered that she was fierce, and strong, and full of fire, and that not even she could hold herself back because her passion was brighter than her fears!
As women, we are often our toughest critics and even our very own worst enemies at times. We get so caught up in the negatives, our doubts, our fears and all the things that we don’t like about ourselves. Most of us also tend to put ourselves last – running around after everyone else and trying to keep up with the pressures of society. There is a constant pressure on women to be “perfect”. Day in and day out we are bombarded with images and messages telling us that who and what we are not enough. We are lead to believe that if we look a certain way, have certain things or do certain things then we will be happy.
REAL TALK! The honest truth is that your health and happiness is an inside job. YOU get to determine your own happily ever after for yourself! And its time that we stop looking on the outside for things to make us happy. Understand that everything you need to be your most brilliant self is already within you. All you need to do is SLAY those nasty doubts in your head, let go of the pressure to be perfect, lean into being good enough, live FIERCE and just #DOYOU, Gorgeous Girl!
I am literally OBSESSED with the new PUMA Velvet Rope collection (in stores NOW), not only for its tech-inspired beauty, insane comfortability, fashion forward silhouettes and CHIC autumn hue and metallic colour palette BUT because the collection carries an important message for women across the world.
The collection was inspired by the idea of a velvet rope dividing you from the queue (who you are now) and the party (the person that you aspire to be). You can choose to wait. Or you can choose to stand out and own the moment with confidence that radiates and commands. PUMA is encouraging every women to BURST through the barrier that is separating you from owning who you and becoming your most authentic and brilliant self! All while looking seriously HOT, I might add, in your delectable velvet rope gear!
Every day you have a choice – you can choose to see the best in yourself or be your own worse enemy. While I believe that it is healthy and helpful to push ourselves to be better, I also believe that it is just as important to choose to see all your positives and be your own biggest fan! It all comes down to YOU. No one can do it for you and no one can stand in your way and stop you either. So wake up and see the best in yourself. BELIEVE IN YOURSELF. LOVE YOURSELF & BE TRUE TO YOURSELF.
So whats it going to be? Will you choose to “DO YOU”, step beyond the velvet rope and join the party OR are you going to carry sitting on the sidelines of your life – dreaming, hoping and wishing but never doing?
I love EVERYTHING about this gorgeous collection… EVERYTHING! I could go on for days but I really feel that the images that we have taken below speak for themselves! What do you guys think? Which items are your favorites??
The Autumn-Winter 2017 Velvet Rope Collection is available as of 1 August (2017) at PUMA stores, sportscene, Totalsports, Edgars, Edgars Active, Sportsmans Warehouse, Takealot, The Crosstrainer, Superbalist, Spree, Zando and selected retailers nationwide.
Photo Shoot Details:
- Photographer: Tauhirah Raafie Photography (FB Page: https://www.facebook.com/tauhirahphotography/, IG Page: https://www.instagram.com/tauhirahraffiephoto/)
- Hair & Make-up: Tia Botha from Nixon Makeup (FB Page: https://www.facebook.com/nixonmakeup/, IG Page: https://www.instagram.com/nixonmakeup/)
- Tan: Absolut Heaven (FB Page: https://www.facebook.com/AbsolutHeavenDBN/, IG Page: https://www.instagram.com/absolutheavendbn/)