PUMA, RIRI & CARA DELEVINGNE WANT YOU TO ‘DO YOU’.
The only way to be you is to #doyou! Aiming to inspire confidence in women everywhere, PUMA together with two seriously badass women have teamed up to bring you their new inspirational (mixed with a whole lot of FIERCE) campaign, ‘DO YOU’.
HOT OFF THE PRESS!
Cara Delevingne has been announced as a PUMA ambassador, joining PUMA’s growing list of influential female ambassadors, including Rihanna and Kylie Jenner (the list just keeps on getting better and better). Not only is the fearless model, actress and activist PUMA’s latest ambassador but she is also the face of their DARING new women’s campaign, ‘DO YOU’, directed by Bad Gal RiRi.
‘DO YOU’ was inspired by Rihanna who once said, “I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.”
“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults. ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone. It specifically encourages people to be themselves.”
Confident, motivated and never willing to compromise on anything from your personal style to your workouts to your life – just DO YOU, stay true to yourself and make your own rules! I love EVERYTHING about this empowering message and couldn’t be prouder to be an ambassador to this uplifting brand… #TeamPuma #PumaWomen !!!
The campaign launches this month with a cross-category product assortment dropping through October from PUMA’s Running & Training and Sportstyle collections. Follow @PUMAWomen and @PUMASouthAfrica to join the conversation and stay updated with the product drops and challenges scheduled to feature in the campaign.
I would love to know what you think of ‘DO YOU’ in the comments below!